well finally Microsoft and yahoo's goal to end Google's supremacy on the search engine space is trying to take another step ahead with the clearance of restrictions from US department of justice and European commission and yahoo is said to provide a 10 year license to some yahoo search technologies to Microsoft.
according to official Microsoft website
Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries. “This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience,” said Yahoo! Chief Executive Officer Carol Bartz. “Yahoo! gets to do what we do best: combine our science and technology with compelling content to
build personally relevant online experiences for our users and customers.” Microsoft CEO Steve Ballmer concurred with Bartz’s assessment. “Although we are just at the beginning of this process, we have reached an exciting milestone,” Ballmer said. “I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers.”Now one thing that comes to my mind is being the search engine giant with the dominance of 85% market share will yahoo and MS will be able to fight against the Internet giant though history shows that many search engines came and failed infront of the g(oogle)iant even the Cuil which got a lot of media attention failed very badly what ever it is let see how it goes with YAHOO-MS.
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